David Rose has raised millions pitching with Power Point presentations to Venture Capitalists and invested millions with people who have presented Power Point presentations. In this presentation, David explains how to deliver a million dollar sales pitch to potential investors and clients.
Have you ever waited for that important phone call from a potential client you met at an event? They were excited by your product and it was just what they wanted. You gave them your business card. They didn’t have a business card to give you but would call. You left excited for the coming sale and waited days for the phone to ring- but it never came. Why?
Did your business card kill the deal? Your business card is a critical business marketing tool that can generate thousands of dollars in sales for you and your business. We underestimate how powerful it is as our first point of marketing. Many businesses don’t put much thought into them, resulting in poor first impressions and lost sales. So when planning your business card here are a few things you should consider,
1. Keep It Simple- Ensure the person reading your business card can get all the required information they need at a glance. Don’t complicate it for them. Considering layout, colours, word font, and pictures is essential in your decision making.
2. Business Name- Make sure your business name is easily identifiable and clear to read.
3. Your Name and Position- A business card is a personal business tool. Make sure your name and position is clear to find and read.
4. Logo- Size and placement of your logo is important.
5. Contact Details- These include your phone numbers both land line and mobile, fax number, street address, postal address, email and website. It can also include LinkedIn, Facebook and Twitter. TIP: Double check it’s correct before printing.
6. Back of Card- You can use this for other information. For example, your business products, iconic pictures of your business or you, appointment details, other peoples contact details, other business locations, areas serviced, associated businesses, etc.
7. Look at other peoples business cards. Identify what you like and what you don’t like. What information is important to you? Is there enough information or too much? Glossy or matt finish? one side or two sided? Embossed pictures or printing? Is glossy, two sided or embossed needed for cost?
Not having the right business card can cost you sales and ruin your business brand. Not having an effective business card can lose you vital connections with those all important new client leads you create.
Damien Foley has extensive experience in networking and has seen many business cards in his time. Do you need assistance with designing your business card or wanting to revamp your current tired and ineffective business card? Contact Damien for a consultation to advise you on how to get the most from one of your most valuable marketing tools! Call Damien on (07) 3802 0222 or his mobile 0437 028 006 or email firstname.lastname@example.org.
Picture from http://pinterest.com/spindlephoto/
Aussie Adam Garone talks on how an idea became a worldwide movement to fight and create awareness about prostate cancer.
Christmas is a time when many businesses must manage their cash. For some businesses, especially those in retail, this is a time when they will see an increase in their sales. For others this is when they start to see a slow down.
Slow Down In Cash
If your business is one that traditionally starts to see a slow down in cash during the Christmas period, here are some tips to manage you through this period.
1. Overdue Accounts- Follow up on these immediately. Start calling clients whose accounts are overdue. Its important to maintain a good relationship with clients. This includes good communication so they understand your payment terms.
2. Cash Reserves- Start putting money aside to pay accounts that will fall due during the period. Keeping your suppliers happy ensures you maintain a good relationship with them.
3. Payment Plans- With both clients and suppliers, you may need to enter into a payment plan with them. This should be organised as early as possible so terms can be agreed to before it becomes an issue.
Increase in Cash
Your business may see an increase in sales during this period. This is commonly seen in retail and tourism where the Christmas holidays account for a third of their yearly sales. Here are some tips to manage for when you receive most of your income in this period.
1. Accounts Payable- Stick to your accounts payable payment terms during this period. If you receive a discount for early payment, consider if this is advantageous to your business.
2. Cash Reserves- Ensure you put away cash for those periods when sales are a little slow. Look at where you can earn interest on this cash.
3. Cash flow Projections- Be aware of when you think you are going to need to draw down on your cash or take out a bank overdraft. Preparing cash flow projections is an important part of understanding when you will need to do this.
Is your business experiencing problems with customer payments? Do you have problems managing how to pay your suppliers on time? Do you need assistance with budgeting and financial management? Contact Damien Foley to organise an appointment to discuss your situation.
~ Damien Foley