I got this pitch method from a Ted Talk. Again, I couldn’t find the particular video but the basis is to pitch the opposite to what you would normally tell people. Normally, we would tell people WHAT we sell, HOW we do it, and WHY we do it. But this pitch flips it to start with WHY, then HOW, then WHAT.
For example WHAT- HOW- WHY, “I provide bookkeeping and consulting services to Not For Profit organisations and small business. I do this by having other organisations pay me to do their work. I do this because I want to be able to give back to the community.”
WHY- HOW- WHAT “I want Not For Profit organisations to be able to meet their corporate governance requirements. I do this by having other organisation pay me to do their bookkeeping for them. This way I do their bookkeeping without any cost to the Not For Profit organisation.”