We are constantly bombarded that our business needs to be on social media or using ‘the cloud’- but why?! And what are they really to me and my business? First of all what are they?
I am glad I attended the Brisbane Click Digital Expo this year as it really opened me up to being more aware of what technology can do for my business. I have to acknowledge Regional Development Australia- Brisbane for putting this event together. Well done Margaret Blade and the team!
The standout company attending for their workshop was Klyp’s Liam and David. Both presented excellent workshops on ‘Developing a Social Media Marketing Strategy’, ‘Digital aliens, migrants and natives: who are you marketing to and how do they behave?’ and ‘Gamification: The next trend in user engagement’ presented by each respectively. Liam provided a step by step approach to creating a social media marketing strategy. David presented on why it is important to understand who your audience are and how they use social media and what social media they use. I was impressed with just how specific you can be with statistics on what demographics use a particular social media channel! David also presented on the benefits of incorporating gamification to engage both external and internal users of your business, as gamification is primarily about behavioural change.
Tony from Rype spoke on ‘How to boost productivity and improve your bottom line’ the benefits of using cloud based software as to the traditional purchasing of software. The key aspects here is 1. The ability to integrate and work with others collaboratively and remotely 2. The reduced cost of up front capital cost to buy software and hardware versus the pay as you go monthly or annual fee structure for cloud based applications.
Adam from The Thumb Factory spoke on ‘App development: how, what and why’. Adam came up with some interesting statistics on how much mobile apps are becoming an essential part of doing business as the Digital Natives start to become greater consumers in the coming years. He also identified the importance of engaging these potential consumers as some apps have a very short half life. The statistics on China’s mobile commerce or ‘m-commerce’ is a window into Australia and the rest of the worlds growth trend.
Steve from Cullens Patent and Trade Mark Attorneys spoke on the ‘Making money from inventions’. I found this incredibly interesting as I am in the process of moving through my provisional patent to working out the next step of development. Steve spoke on the importance of protecting your idea and turning it into an asset through patents. Then converting that into a business to ultimately sell. One of Steve’s examples was Ric Richardson from Uniloc who is an Australian, who took Microsoft to court over patent infringement and won.
I did run into some people through the various networks I attend, such as Chris and Andrew.
This was a fantastic event and definitely one I will be attending in the future!
~ Damien Foley