Tag Archives: technology

Why Technology Will Improve Your Business- Brisbane Click Digital Expo 2014

Benefits Of Social Media
Benefits of Social Media- presented by Liam from Klyp

We are constantly bombarded that our business needs to be on social media or using ‘the cloud’- but why?! And what are they really to me and my business? First of all what are they?

I am glad I attended the Brisbane Click Digital Expo this year as it really opened me up to being more aware of what technology can do for my business. I have to acknowledge Regional Development Australia- Brisbane for putting this event together. Well done Margaret Blade and the team!

The standout company attending for their workshop was Klyp’s Liam and David. Both presented excellent workshops on ‘Developing a Social Media Marketing Strategy’, ‘Digital aliens, migrants and natives: who are you marketing to and how do they behave?’ and ‘Gamification: The next trend in user engagement’ presented by each respectively. Liam provided a step by step approach to creating a social media marketing strategy. David presented on why it is important to understand who your audience are and how they use social media and what social media they use. I was impressed with just how specific you can be with statistics on what demographics use a particular social media channel! David also presented on the benefits of incorporating gamification to engage both external and internal users of your business, as gamification is primarily about behavioural change.

Tony from Rype
Tony from Rype presenting on the changing face of technology in business.

Tony from Rype spoke on ‘How to boost productivity and improve your bottom line’ the benefits of using cloud based software as to the traditional purchasing of software. The key aspects here is 1. The ability to integrate and work with others collaboratively and remotely 2. The reduced cost of up front capital cost to buy software and hardware versus the pay as you go monthly or annual fee structure for cloud based applications.

Adam from The Thumb Factory spoke on ‘App development: how, what and why’. Adam came up with some interesting statistics on how much mobile apps are becoming an essential part of doing business as the Digital Natives start to become greater consumers in the coming years. He also identified the importance of engaging these potential consumers as some apps have a very short half life. The statistics on China’s mobile commerce or ‘m-commerce’ is a window into Australia and the rest of the worlds growth trend.

Steve from Cullens Patent and Trade Mark Attorneys spoke on the ‘Making money from inventions’. I found this incredibly interesting as I am in the process of moving through my provisional patent to working out the next step of development. Steve spoke on the importance of protecting your idea and turning it into an asset through patents. Then converting that into a business to ultimately sell. One of Steve’s examples was Ric Richardson from Uniloc who is an Australian, who took Microsoft to court over patent infringement and won.

I did run into some people through the various networks I attend, such as Chris and Andrew.

This was a fantastic event and definitely one I will be attending in the future!

~ Damien Foley

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Meet Up Brisbane Business Owners and Entrepreneurs Networking Event- 5th March 2014

namebadge
Personal name badge- My essential networking tool!

I attended this event last night, sponsored by Servcorp at their Riparian Plaza, 71 Eagle St Brisbane QLD serviced offices. There wasn’t a big turn out with about 20 people attending. But I did meet some interesting business owners.

Glenn from Computer Troubleshooters- Windsor told me about his franchise that he just started 3 weeks ago. Glenn is already in conversation with major players in the industry such as Microsoft and AVG. He is wanting to specialise in servicing the accounting industry. He also is a big fan of the Rich Dad Poor Dad books, something I can relate with!

Ben from Cyberbash is an Internet Service Provider (ISP). He also does other areas of IT, as we discussed with himself and Justin about my idea for a phone app. Interesting things are happening in the tech sector for Brisbane, as I found out about a hackers spot. No, not hacker criminals but people who write computer code as a living.

Jody from Aussie Financial Services does insurance for business. I was talking to him about Foley Business Management where we provide services to the Not For Profit (NFP) sector. Jody is going to forward to me a contact he has for someone who provides audits for NFP’s at a reasonable price, as he is the Treasurer of a motocross club.

Not being a big night I did meet some new business owners and arriving at 6:30pm I was out of there by 8pm.

if you want to find out where I will be or what other events are on, go to my Where I Will Be page.

Brisbane Lord Mayors Economic Development Business Forum- Building an Online Presence

I am in the process of having a provisional patent done for a phone app idea I have. So this was a great event to attend to find out more about why business should have an online presence in our global online economy and what is being done in Brisbane to promote our IT innovations.

George Fidler, General Manager of Kixeye, gave his experience as a start up IT business. What I took away from George is that you have to persist. You learn more from your mistakes then you do from your successes. And as a result your mistakes make your business stronger. I agree, if you are going to make mistakes, make them early in your business life and make plenty of them. If you don’t make mistakes, then you aren’t pushing your limits! George also made reference to the book “Lean Start Up”. In talking to George after the presentation, he again gave me the advice to read this book (or listen as an audio!) for my future phone app project. He also gave me the advice to find a programmer to work on my project referencing the IT incubator, River City Labs, as a starting point.

Bob Dunne, Principal at Strateneering, gave his story of how he started capitalrater.com. He initially started with a local focus of Sydney and Brisbane but quickly expanded it to be a global provider. He doesn’t understand why anyone in business isn’t online and looking beyond their local geographical boundary. Business is made easier with the internet! I asked Bob on his advice on putting together a start up IT team and who he would bring on. He said he would bring in people he already knew, who complimented his own skills and had the ability to go into a start up business.

Kieran O’Hea, Brisbane’s Chief Digital Officer gave an interesting, but rushed, presentation on both the digital economy and Brisbane’s role in this. For Example, over 66% of people in Australia have a smart phone and use its additional features. 41% of phone users over 50 have a smart phone. Hopefully the organisers will send out his slide presentation!

At this event I met some other interesting people

Jim is the Development Executive at Scan Conversion Services. He assists organisations to convert their paper documents to an electronic document on mass. Handy if you have documents that need to be stored in electronic format.

Jeanette is a Business Development Manager from Commonwealth Bank. It was good to meet Jeanette as I want to find out more about her role on the Not For Profit Working Committee of the Institute of Chartered Accountants Australia (ICAA). Foley Business Management is a service provider to the NFP or Social Enterprise sector.

Clinton is a Patent and Trade Marks Attorney for Cullens. Clinton was incredibly helpful discussing the benefits of having a patent for IT ideas you are wanting to take to concept and then taking it to a full patent. Clinton is someone I will likely be wanting to talk to when I develop a working concept of my phone app.

To find out what other events I will be attending in the future go to my Where I Will Be page.

~ Damien Foley